Gary Carlson Consulting

Business Driven Information Management


Gary Carlson – Principal

Gary CarlsonGary Carlson brings over 20 years of experience as a taxonomist, consultant, project manager, product manager, and information manager working for small to Fortune 100 companies. The past ten years have been spent helping organizations boost revenue, customer satisfaction and efficiency via well executed information and knowledge management initiatives.

He has worked extensively on major information and knowledge management projects and products spanning taxonomy tools, search, auto-categorization, SharePoint 2010 implementations, expert systems, content management, governance and overall information infrastructure. Gary is currently focused on helping companies develop their information infrastructure to meet enterprise requirements. Find out more about our services.

Additionally Gary has lectured and taught classes at the University of Washington, University of Toronto, University of Wisconsin, and University of North Carolina. He is also a frequent speaker at conferences and workshops.

Bram Wessel – Principal User Experience Consultant

Bram WesselInformed by more than two decades of practice in user-centered design and research, Bram Wessel passionately believes that technology is not an end in itself but that it should enable natural experiences for actual humans. The broad theme that emerges from user research is that we care about the utility and quality of our experience, not just well-designed user interfaces. Bram is dedicated to “getting technology out of our way.”

Bram has delivered successful digital experience designs and strategies for high-impact brands and institutions such as Adobe, Amazon, City of Seattle, Disney, Expedia, Gracenote, GE, Group Health, Intel, MasterCard, Microsoft, Nordstrom, Real, Safeco, Sony, Starbucks, Technicolor, THX, Universal, Volvo, Vulcan, UW Medicine, Warner, and many others.

Bram balances his practice with advocacy for the discipline through frequent authorship of articles on user-centered design and creative management theory, and frequent speaking engagements at conferences, workshops and graduate classes in human-centered design as a guest lecturer at the University of Washington’s MCDM and MLIS programs. He is a member of the Information Architecture Institute (IAI).

Carol A. Hert, Ph.D – Senior Taxonomist and Business Analyst

Carol HertCarol has over 25 years experience as an information professional with specific expertise in taxonomies, semantic modeling, business analysis, user experience and usability methodologies, and technical training. Prior to joining Gary Carlson Consulting she was a Senior Consultant at SchemaLogic Inc. where she was responsible for post-sales customer engagements with a focus on data modeling, taxonomy development, management, and governance. Previously she has also been an independent consultant specializing in metadata system research and design. In this context she developed XML metadata application profiles and taxonomies, and designed and executed a wide variety of research studies designed to inform metadata system design. She has also been on the faculties of both Indiana University and Syracuse University as an assistant professor of information science. Recent projects include content strategy and metadata design at for a health care company, taxonomy development for a marketing application for a large pharmaceutical firm, and a taxonomy assessment project for a enterprise wide content management system at the FDA.

Michael Rudy – Senior Consultant and Account Manager

Michael RudyMichael brings over 25 years of experience delivering practical production solutions to complex information problems. As COO at SchemaLogic, a provider of enterprise taxonomy and metadata software, he led the delivery team for IBM, Reed Business, Disney, AP, and others. Michael has also served as VP Alliances and Services for Stellent (now Oracle Content Management); and VP Technology for Workgroup Technology (one of the first content management companies). Earlier in his career, Michael was Director of IT for ELDEC, an aerospace manufacturer, where he had the opportunity to pioneer an enterprise, digital art-to-part manufacturing system. He received his BA in Computer Science from Ohio State University.

Crispin Spaeth – General Manager

Crispin SpaethCrispin Spaeth has a rich background in project management, with over 20 years' experience managing the flow of information between business, creative, and technical teams. She brings a real-world perspective and believes that good design is good for everyone.

Crispin has produced events and interactive media, and designed and managed business processes for creative business and non-profit and government organizations, including: PBJS/Microsoft, Shunpike, the City of Seattle's Office of Arts & Cultural Affairs, the Seattle International Children's Festival, Forrest Pruzan Creative, and G Conspiracy, among others. Crispin received her BA in Studio Art from Oberlin College.

“Gary’s advice can save dollars, headaches, and rework in any complex information environment, and make the difference between success and failure.”
– Mike Crandall
Chair of the Masters of Science in Information Management Program, University of Washington
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